PMU integrates OpenBet's SiteBuilder tool
Deal provides French operator with great flexibility over its sportsbook front-end
Pari Mutuel Urbain (PMU) is to integrate OpenBet’s SiteBuilder solution in a move to provide a more personalised experience for its customers.
The deal will see PMU use the collaboration tool to obtain greater flexibility over its sportsbook front-end and improve its SEO capabilities
SiteBuilder enables the French operator to create sportsbook microsites using an advanced CMS, opening up the opportunity to create dedicated pages for major sporting events.
The tool is backed by contextual intelligence which offers personalised content based on a user’s profile, allowing PMU to tailor the betting experience for customers. The system can also be integrated with PMU Connect, the operator’s single sign-on solution.
“A flexible platform is vital when it comes to offering our customers the personalised experience they expect, so we are delighted to have a partner in OpenBet who can deliver unparalleled expertise in this field,” said PMU head of online Jean-Marc Leglise.
“OpenBet’s SiteBuilder tool will allow us to tailor our content to our customers, safe in the knowledge that it will maintain the stability and excellence of all OpenBet products. We have some exciting plans for it over the coming months.”
The latest deal marks an on-going relationship between the two firms, which dates back to 2010.
Commenting on the deal, OpenBet CEO Jeremy Thompson-Hill said: “SiteBuilder will give PMU greater agility to design and adapt a sportsbook which perfectly suits their needs.
“The relationship between OpenBet and PMU has been extraordinarily productive for both sides over the years, and we look forward to building upon this success into the future,” he added.