Sky Bet ramps up TV advertising strategy
New adverts integrate post-production special effects to football clips to emphasise the operator's LESS MORE marketing concept
Sky Betting & Gaming (SB&G) has ramped up its marketing strategy with the launch of a range of new TV adverts designed to integrate greater humour into the operator’s LESS MORE concept.
The 30-second TV ads use clips of “interesting, odd and comical” moments in football and utilising post-production special effects, alter the videos to make them more entertaining and shareable.
Each ad promotes a specific part of the Sky Bet product â including RequestABet and Price Boost â and aim to emphasise the operator’s LESS MORE brand promise of providing betting value.
For example, a comical air shot for LESS would turn into an amazing goal for MORE.
“The really exciting thing for me is the new campaign allows us to show football fans something that they’ve never seen before, making the campaign more sharable and social,” Michael Afflick, Sky Betting & Gaming’s head of brands, told eGaming Review.
“These ads would feel at home on TheSPORTbible as much as they do on TV,” he added.
SB&G originally unveiled its Betting Better/LESS MORE multi-channel marketing campaign last year in partnership with advertising agency mcgarrybowen.
In other SB&G marketing news, the firm’s Sky Vegas brand recently secured its “biggest ever” sponsorship deal after replacing rival casino brand LeoVegas as the new sponsor of popular celebrity panel show Celebrity Juice.