188BET replaces non-ABP Sportingbet as Haldon Gold Cup sponsor
The Authorised Betting Partner seals 50-race partnership deal with Jockey Club Racecourses
188BET has struck a 50-race partnership deal with Jockey Club Racecourses that sees the operator replace non-ABP member Sportingbet as sponsor of the Haldon Gold Cup.
In addition to the national hunt chase in Exeter, the operator will also sponsor the Old Roan Chase at Aintree in October and Prelude Hurdle day at Market Rasen this weekend.
As part of the deal, which runs until January 2017, the British Racing Authorised Betting Partner will sponsor 25 races at Exeter and a further 25 spread across The Jockey Club’s racecourse group.
“We have been delighted to be associated with a number of horse racing sponsorships throughout the summer and we are now looking forward to the Autumn National Hunt campaign,” 188BET’s managing director, Nigel Singer, said.
“With that in mind, 188BET is extremely pleased to associate our name with three high profile fixtures this autumn â the Haldon Gold Cup at Exeter, the Old Roan Chase at Aintree and the excellent Channel 4 card that takes place at Market Rasen this coming Saturday.
“These three sponsorships reinforce our commitment to the continued support of UK horse racing at an important time in its development.”
Paul Fisher, group managing director for Jockey Club Racecourses, added: “188BET lending their support to 50 races, including some of our sport’s best quality Jumps handicaps, is a really important commitment.
“We value both this and their ongoing support for British Racing as an Authorised Betting Partner.
“I’m sure we’ll see some fantastic racing over the course of our partnership and good promotion for the 188BET brand.”