Launches and sign-ups 21 September 2016
Launches and sign-ups from the egaming industry in the last seven days (15 September 2016 to 21 September 2016)
Bet365 rolls out new Playtech-powered mobile casino
Operator first to go live with native app which includes personalisation features and faster loading times
Bet365 has gone live with a new native mobile casino app powered by Playtech, featuring improved personalisation functionality and faster loading speeds across all iOS and Android devices.
The Stoke-headquartered operator is the first to go live with the supplier’s new product, which claims loading speeds are up to three times faster than HTML5 equivalents.
The mobile app includes more than 100 native games optimised for all devices, while players can personalise their experience by grouping their favourite games in one location.
Navigation has also been improved, with a new native lobby featuring a device-centric layout and configuration, as well as improved image quality.
Bwin ramps-up Italy presence with new media deals
Bwin.it has beefed-up its marketing strategy for the new Italian football season after extending its TV deal with Sky and signing a new agreement to appear on the LED screens at nine Serie A football clubs.
The GVC Holdings-owned brand partnered with sports marketing agency Infront Italy to secure the Serie A deal, which will see bwin branding appear on pitch-side screens of Lazio, Fiorentina, Genoa, Sampdoria, Udinese, Cagliari , Chievo Verona, Pescara and Palermo from match day four through to the end of the season.
The operator also revealed it had extended its deal with Sky in relation to the bwin-sponsored Serie A betting section within the broadcast of Sky’s Saturday football show and Sportitalia, which will continue to be fronted by models and TV presenters Barbara Pedrotti (pictured) and Francesca Belussi.
Seven days in launches and sign-ups:
Sky Bet ramps up TV advertising strategy
Sky Betting & Gaming (SB&G) has ramped up its marketing strategy with the launch of a range of new TV adverts designed to integrate greater humour into the operator’s LESS MORE concept.
The 30-second TV ads use clips of “interesting, odd and comical” moments in football and utilising post-production special effects, alter the videos to make them more entertaining and shareable.
Each ad promotes a specific part of the Sky Bet product â including RequestABet and Price Boost â and aim to emphasise the operator’s LESS MORE brand promise of providing betting value.
Betway seals Anderlecht betting partnership
Betway has signed a three-year sponsorship deal with R.S.C. Anderlecht to become the Belgian club’s official betting partner.
As part of the agreement, the operator will have its branding displayed around the club’s Constant Vanden Stock Stadium and will also receive exposure through its digital media platforms.
“We are proud and excited to be the betting partner of RSC Anderlecht,” Anthony Werkman, Betway marketing director, said.
Ladbrokes title sponsor of Rugby League’s Four Nations
Ladbrokes has struck an agreement to become headline sponsor of the upcoming Rugby League Four Nations, a deal which will hand the operator increased visibility within its core Australia and UK markets.
The deal, which extends Ladbrokes relationship with the sport, will reward the operator with brand exposure across the broadcast channels of BBC, Channel 9 Australia, Sky New Zealand and Premier Sports.
The tournament – a series involving England, Australia, New Zealand and Scotland – kicks-off on 28 October in Hull with the final taking place at the home of Liverpool FC, Anfield, on 20 November.
Yggdrasil launches white label slot solution
Yggdrasil Gaming has launched a new white label studio allowing operators to leverage the provider’s development expertise to create bespoke slots content.
Operators which use the Yggdrasil White Label Studios will have content customised based on the provider’s technology platform and promotional tools.
A dedicated team will handle the construction of the game client, provision of the remote game servers, performance testing, certification and translation.
Microgame Group expands Italian reach with Active Games acquisition
Microgame Group has completed the acquisition of Active Games Srl and its sister company Intent Software Sarl to create the largest online network in Italy.
The Italian B2B provider has acquired 100% shares of Active Games for an undisclosed fee, purchasing a customer base of 25 licenced operators and 40 brands supplied with bingo, poker, casino and skill-based games.
The deal sees Microgame become the largest network of licenced operators in the regulated market, according to Microgame, with over 120 websites serving more than 200,000 players monthly.
188BET replaces non-ABP Sportingbet as Haldon Gold Cup sponsor
188BET has struck a 50-race partnership deal with Jockey Club Racecourses that sees the operator replace non-ABP member Sportingbet as sponsor of the Haldon Gold Cup.
In addition to the national hunt chase in Exeter, the operator will also sponsor the Old Roan Chase at Aintree in October and Prelude Hurdle day at Market Rasen this weekend.
As part of the deal, which runs until January 2017, the British Racing Authorised Betting Partner will sponsor 25 races at Exeter and a further 25 spread across The Jockey Club’s racecourse group.