Ladbrokes gets Inspired by mobile content

Ladbrokes has struck a deal with Inspired Gaming to roll-out the supplier’s portfolio of HTML5 mobile content as the operator looks to expand the range of handheld games on offer to its customers.

Ladbrokes will deploy Inspired’s content to customers using the supplier’s Virgo RGS technology, which will give the operator access to mobile slots games including Rise of Anubis, The Guardians, and Centurion.

In addition, Ladbrokes will also be able to offer customers Inspired’s range of virtual on demand sports events, such as Rush Football Live.

“Ladbrokes has a longstanding relationship with Inspired in the virtual sports market and we’re delighted to be expanding this further by adding Inspired’s innovative HTLM5 games to our product portfolio,” Richard Poole, Ladbrokes head of product and commercial, said.

The RGS deal with Ladbrokes is another feather in the cap of Inspired which has already struck similar deals with the likes of Gala Coral, bet365 and William Hill. Last week the supplier also agreed a three year deal to provide its products across Paddy Power’s retail estate.

“Inspired is excited to announce that Ladbrokes will be expanding its product offering to include premium interactive content from Inspired,” Lucy Buckley, Inspired MD mobile, said.

The deal comes ahead of Ladbrokes merger with Gala Coral, which EGR recently revealed would see around 700 staffers in London lose their jobs.