Launches and sign-ups extra 11 November 2016
A round-up of the latest launches and sign-ups in egaming including Mansion, Paddy Power and Marathonbet
Mansion has won the inaugural Playtech Award, which recognises and rewards marketing excellence and innovation across the supplier’s casino network of licensees.
The operator scooped the award due to its “extensive and innovative marketing of Playtech content”, as well as its âGames Grid’, a new BI-enabled tool that instantly presents players with a personalised selection of games based on their individual user behaviours.
“We’re thrilled to have won the first Playtech Award,” Shelly Suter-Hadad, COO at Mansion, said. “It’s been a great team effort both internally here at Mansion and with Playtech with whom we work closely in order to continually strive to optimise our offering for our players by using the latest technology and marketing methods.”
Sky Bingo and the Gala Coral Group were both highly commended by the judges due to their engagement on dedicated bingo development, excellent KPI’s and innovative work around Playtech’s network promotions and cross-sell.
StakeLogic has entered into a partnership with EveryMatrix that will see its online slot games offered to EveryMatrix operators via the CasinoEngine platform or its white label solution.
The first operator who will sublicense StakeLogic’s games via EveryMatrix’s white label solution is jetbull.com.
“By integrating their high-quality HTML5 games into our casino platform, we grow more confident in reaching out to new markets while building some of the best online casinos in the industry,” Ebbe Groes, EveryMatrix CEO, said.
Paddy Power has agreed a deal to integrate NetEnt’s gaming content for use in its land-based gaming machines in the UK.
The agreement extends the supplier’s existing online partnership with the operator, and is the provider’s second retail agreement for the UK Licensed Betting Office (LBO) market.
“I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops,” Enrico Bradamante, chief of European market operations and MD of NetEnt Malta Ltd. “I am confident that their players will enjoy our thrilling, award-winning games.”
Marathonbet is inviting non-league football clubs to take part in the second season of its Non-League Challenge, which tasks teams to perform the best goal celebration in lower-league football.
The winning team will bag themselves a £10,000 cash prize and the opportunity to play a team of Premier League Legends at their home ground â with the majority of gate receipts going their way.
“We recognise there’s life outside the world’s top football leagues, especially in non-league football in England,” Marathonbet’s Tom Zanelli said. “That’s why we’re keen to champion all the great clubs and fans that make non-league football in this country what it is today.
The inaugural challenge saw Wealdstone FC scoop £10,000 last season, after creating a “dentist chair” celebration inspired by Paul Gascoigne’s original effort at Euro 1996.
Pariplay Ltd has entered into a partnership with the Scottish Children’s Lottery to supply its entire portfolio of instant win and scratchcard games.
Made available via Pariplay’s FUSION network, the online lottery brand will also have access to over 1,000 gaming titles developed by suppliers including Microgaming, NetEnt and Evolution Gaming.
“Our instant win and scratchcard games are an important development focus for us as a company, while we are also committed to partnering with brands which contribute to the community,” said Adrian Bailey, general manager at Pariplay Ltd.
“We’re therefore excited to partner with the Scottish Children’s Lottery, an online lottery brand with a strong reputation in the UK market that also supports Scottish charitable organisations.”
Austria-based operator Tipp1 has launched a new online sportsbook powered by sports betting and casino platform provider Digitain.
The site will offer odds on 65 different sports, taking in 7,500 leagues, and more than 3,000 betting markets, powered by Digitain’s sports betting platform.
Under the agreement, Digitain is also supplying its sportsbook solution to Tipp1’s retail properties through bet stations, allowing the operator to offer its customers a multi-channel experience for the first time.
“We have been dabbling with online gaming for a number of years now, but realised we needed to find a proper platform partner in order to take our offering to the next level,” Wolfgang Grünsteidl, co-owner at Tipp1, said. “As soon as we met with Digitain, we knew they were the right choice for us.”