William Hill, ITV sign UK TV broadcast deal
William Hill and UK television broadcaster ITV have signed a new broadcast and online partnership which will see viewers of sport on ITV and ITV.com benefit from exclusive offers through a promotional website, ITV.com/WilliamHill...
WILLIAM HILL and UK television broadcaster ITV have signed a new broadcast and online partnership which will see viewers of sport on ITV and ITV.com benefit from exclusive offers through a promotional website, ITV.com/WilliamHill.
The on-air creative campaign was negotiated by ITV Commercial directly with William Hill and was launched during the FA Cup fifth round last weeked.
ITV Commercial account director Steve Chambers said: “As the home of free-to-air live football in the UK, ITV is a natural brand fit with William Hill.”
In other UK TV egaming news this month, interactive gaming company NetPlay TV signed a new two year, six-day-a-week TV broadcast deal with STV Group, the biggest commercial broadcaster in Scotland, taking advantage of new rules published by British media regulator Ofcom allowing TV gambling programmes to air between midnight and 6am.