188Bet signs Liverpool FC betting partner deal
188Bet has signed a deal with Liverpool FC to replace Ladbrokes as official betting partner of the English Premier League football club.
188BET HAS SIGNED a deal with Liverpool FC to replace Ladbrokes as official betting partner of the English Premier League football club.
188Bet chief executive Andy Scott said the Asian operator would work with Liverpool FC on a number of initiatives to promote the 188bet brand to the club’s extensive global fan base, particularly in key markets such as southeast Asia.
Scott said: “The strong heritage of the club coupled with its passionate and loyal global fan-base will allow us to reach a broad international audience.”
Liverpool FC commercial director Ian Ayre added: “[188Bet’s] innovative approach to betting will enhance the fan experience, in addition to benefiting good causes through the 188 Foundation.”
The three-year deal is the fifth 188Bet has signed with Premier League clubs this year, clinching similar betting partner deals with Chelsea and Aston Villa in August, and a double shirt sponsorship deal with Bolton Wanderers and Wigan in May.
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