Video exclusive: The psychology of Betfair's Andrew Black
Betfair creator Andrew Black provides an insight into his business psychology. In a candid interview, he tells us what business should be about, what gets him up in the morning, where he's putting his money as an angel investor and what he'd do with his money if Betfair floats.
THE success of entrepreneurial businesses is so often about the mind of the man of woman behind it. In the final part of our interview with Betfair’s creator Andrew Black, he offers a peep behind the curtain of his mind and what he feels business should be about.
Black is almost archetypal entrepreneur – a flurry of ideas and a bundle of complexities. As the man who helped to build Betfair’s culture, he tells us what keeps him interested in business and where he gets his motivation from. He talks about his inspirations and his existence as an angel investor.
And, perhaps most revealingly, he tells us what he would do with the money when Betfair finally takes its business to the London Stock Exchange. If you enjoy this video, there are three more like it, with Black talking about the implications of an IPO, his memories of Betfair’s growth, and his thoughts on the egaming industry in general.