William Hill signs Passoker supplier agreement
In-play product to go live on williamhill.com in February.
Passoker has signed a supplier agreement to provide its in-play betting product to William Hill Online.
Passoker’s core product combines in-play betting and card games, with players randomly assigned a card with a possible outcome from a live event. Each player places a stake on the outcome, and the winning card wins the prize pool. The game will go live on williamhill.com next month.
Stuart Carr, CEO of Passoker, described the deal as “hugely significant” for the software supplier: “The deal massively expands our potential audience, with the opportunity to play Passoker at williamhill.com set to open the game up to a vast number of extra users.”
The company last week signed a deal with JenningsBet to supply its in-play betting product to the bookmaker, while Victor Chandler, rebranding as BetVictor, also went live with the product in November last year.