MermaidBet rebrands and signs sports stars
Danish sports personality of the year among new ambassadors for GMG-owned brand.
Gaming Media Group’s Danish-facing MermaidPoker brand has been rebranded as MermaidBet.dk, and signed up three Danish sports personalities as its new ambassadors.
Among the ambassadors is Danish sports personality of the year Jeanette Ottesen (pictured) who is joined by poker player Søren Kongsgaard and ice hockey player Kim Staal.
Swimmer Ottesen is an Olympic medal hopeful, while Kongsgaard, formerly sponsored by Full Tilt Poker, won the Danish Poker Championships in 2007.
Staal plays for Danish club side Herlev Eagles, with whom MermaidBet also has a partnership in place.
All three of the sports stars will be involved in TV, print and online advertising campaigns for the brand, which was among the first wave of licensees in the newly-regulated Danish market.
GMG signed up Sports Betting Tech as a strategic sportsbook partner ahead of its entry into Denmark, while its poker offering remains part of the Boss network.