Inspired enters Latam via Caliente partnership
Deal marks service provider's first move into the South American market.
Inspired Gaming Group has signed an agreement with Mexican operator Caliente, which will see its virtual sports products go live in 13 countries across the region.
Casino sportsbooks in markets such as Mexico, Panama and Venezuela will launch Inspired’s range of virtual sports including horse racing, greyhound racing, football and motor racing, with the product designed to be adapted to mobile or online platforms.
Steve Rogers, managing director for virtual sports at Inspired, said that the partnership was the first stage of a strategic push into the market: “Caliente’s broadcasting capabilities have opened up a number of brand new markets, which means that we are now live in 33 countries and licensed in a further 10.
“Latin America and Asia are key strategic markets for us in 2012 and to establish a partnership with one of the key operators in Latin America is a major achievement,” he explained.