Bet Butler agrees partnership with InplayMatrix
UK-licensed cross-bookmaker targets the growing Asian market.
Betting concierge service Bet Butler has chosen sportsbook platform provider InplayMatrix to launch its first offering to the Asian market.
Bet Butler, which launched in August last year, allows customers to access bets from more than 60 bookmakers from a single account.
InplayMatrix was shortlisted for Innovation in Sports Betting Software at this year’s eGR B2B Awards.
Bet Butler spokesman Chris Bell said: “There’s an insatiable hunger for sports betting in Asia, which made it an obvious target for Bet Butler. Our customers in the UK can access the best odds from over 60 bookmakers round the world, and the 20,000 in-play games offered by InplayMatrix only makes our Asian offering even stronger.”
The announcement follows Bet Butler’s recent partnership deal with mobile sports data provider Worldlink, which became the official betting and gaming partner of Sunderland AFC earlier this month and followed that with a similar deal with Newcastle United FC.