Betfair's Bloch joins PokerStars
Former international PR manager at London-listed exchange takes up social marketing role with poker operator.
Betfair’s former international PR manager Richard Bloch has joined PokerStars as the operator’s new social marketing manager.
Serving under global head of social media Adam Field, he will use the experience gained both at Betfair and in previous roles at 888 and Rank Group.
Bloch spent four years with Betfair and held a prominent role in the development of the exchange operator’s @betfairpoker Twitter account, which currently boasts just shy of 20,000 followers on the social network.
PokerStars recently made its first significant move into social with the launch of the Boom! hand replayer, which allows players to share instant replays of hands on a number of social networks including Facebook, Twitter and Vkontakte.