Record revenue results for Bally
Earnings up 15% for Q4 and 16% for fiscal year ending 30 June " CEO outlines future online strategy.
Bally Technologies has achieved record revenues for Q4 as well as the fiscal year, beating analyst predictions and marking the sixth consecutive quarter it has increased gaming operations income.
The casino game manufacturer posted revenues of US$246m in the period ended 30 June, a 15% year increase compared to the same period last year, while also recording revenues of $880m for the full financial year, a 16% rise.
Revenue from gaming equipment operations rose 33% to $97m compared to Q4 2011, due to a rise in unit sales and an increase in the average selling price, which was 3% higher in relation to last year.
CEO Richard Haddrill said in a call with analysts that the company’s strategies had been “solid” and “overall execution has been excellent”, before outlining its approach to online gaming.
“We [have] made sensible investments in new business-to-business products for mobile and interactive gaming, which position us well to benefit from these new growth areas in partnership with our customers,” he said.
“Our strategy is to go in partnership with casino customers into the space,” he added. “[We’re also] transporting our games and content, of course, to the internet in legal jurisdictions, which should be again generating revenue for us early on in calendar ’13. If there is an acquisition needed down the road to fill that out, we’re in a great position to do that.”
In June, Bally and IGT were the first gaming machine suppliers to receive a licence to offer real-money online poker in Nevada. Last week, Bally agreed a deal with US game developer High 5 Games to publish titles under its own brand, to be made available to its land-based, online and mobile clients.