BetVictor and Mirror Casino ads banned
Advertising Standards Authority upholds complaints that ads were "misleading" and "irresponsible" respectively.
BetVictor has become the latest egaming operator to see its advertisement banned by the Advertising Standards Authority (ASA), while newspaper group Trinity Mirror’s Mirror Casino has also been told to discontinue one of its ads.
BetVictor’s advert featured the claim that the operator offered the “best prices, most often, in the Premier League last season”, which the claimant challenged.
According to the ASA adjudication, the claimant deemed the statement to be “misleading because the ad did not make clear the claim related to the match result market only”. The ASA ruled that “in the absence of further clarification, consumers would be unclear as to which betting market the best prices claim referred”.
The print ad for Mirror Casino, which offers IGT games, featured cartoon characters, including a Transformers character, and the complainant accused it of being irresponsible as it was likely to appeal to children. Neither advert can appear again in their current form.
BetVictor and Trinity Mirror are the latest in a long list of companies to fall foul of the ASA’s regulations with their gambling ads, including 888, Gala Coral, Fabulous Bingo and Paddy Power.